If you’re looking for a natural and versatile rug, with a soft, matte finish sure to say ‘wholesome and organic’ to anyone crossing your threshold, then Jute is your best friend. That said, they’ve had a mixed reputation in the past, despite being relatively hard wearing. So, we’re here to settle the great Jute debate once and for all.

Firstly, they’re inherently beautiful. Made of dried plant fibres and usually left the colour of their original tanned selves, these fibres are woven to form area rugs that bring a space to life. Secondly, they’re an ideal indoor rug of choice due to their softness and durability. Not only that, if you’re an animal lover you have nothing to fear, as these rugs are pet friendly and merely require vacuuming to clean them. Thirdly, its eco friendly. Jute fibre is 100% bio-degradable and recyclable.

 A drawback Jute suffers is due to its absorbent qualities. Those natural fibres that you love so much mean bathrooms and welcome mats are a no-no, unless you want to share your home with mould and mildew, or simply waste your money once the elements turn your rug to dust. And speaking of dust, be sure to vacuum your rug to keep it clean. If you spill anything on it, your best method is to blot, not wash or scrub off the spill as  scrubbing can fray the fibres.

 We believe the benefits outweigh the detriments. Don’t just take our word for it, either; most of our customers love their rugs and are happy to keep in mind the things needed to make the most out of their purchases. You can check out their feedback on our website, and if we’ve convinced you to give Jute a go, our huge selection of beautiful rugs can be found here.

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